The ICC Cricket World Cup 2007 logo has been developed by the design agency Minale Bryce Design Strategy (MBDS) in consultation with a Caribbean consortium of agencies called Howzat.
The logo reflects the aspects of Caribbean life, resonates with an
international audience and encapsulates the spirit of cricket. The
vibrant red central figure in the logo manifests the exuberance
associated with dance and celebration. The red colour denotes the
passion for the game of cricket all around the world.
The cricket symbols of bat, ball and stumps, presented in a palette of
vibrant colours and shapes of symbols from the Carribean, represent the
spirit of cricket and life in the Caribbean.
The bat and ball are positioned as the figurative trunk and fruit of
the palm tree. The vibrant green of the crown of the palm tree, and the
azure blue which stands for the surrounding sky and seas, denote the
backdrop in which the World Cup will take place.
This site was last updated on 15/02/2007.