Yamaha Motor India Ltd.

Yamaha Motor India Ltd. is the fully-owned subsidiary of Yamaha Motor Co. of Japan. Previously known as Yamaha Motor Escorts Ltd., the company came to known as Yamaha Motor India after the parent company, Yamaha Motor Company, purchased Escorts Ltd.'s 26 per cent holding in their motorcycle joint venture in June 2001.

Yamaha Motors India is pursuing a three-pronged strategy to break the stranglehold of Hero Honda and Bajaj in the Indian two-wheeler market. These are customer satisfaction through quality service, research and development for delivering top-notch products and optimization of the internal working system.