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On the eve of its second foray into the Indian market, Suzuki has to embark on a brand-building exercise to project its new avatar of a wholly owned motorcycle-manufacturing subsidiary. Notwithstanding Suzuki's status of a global motorcycle giant, in India it is better known as a car manufacturer courtesy the successful JV with Maruti.
Suzuki has invested Rs. 200 crores to bankroll its India operations and a major chunk of the amount has been utilized in setting-up a state-of-the-art manufacturing plant in Gurgaon.
