Established in June 2004, GoAir Airlines is a low-cost budget airline, based in Mumbai. It has been showcased as “The People's Airline”. It is promoted by Wadia Group, which has been at the forefront of industry in India, for the past 116 years. GoAir Airlines is the brainchild of Jeh Wadia, who is the Managing Director of GoAir. With the tagline “Experience The Difference”, the airline aims to offer its passengers a quality assured and time efficient air travel, at affordable fares. GoAir's business model has been created on the 'punctuality, affordability and convenience' model.
On June 9, 2005, GoAir announced its plan to launch operations in October 2005, with a fleet of 20 leased Airbus A320 aircraft. As per the plan, it was decided that the operations would start with flights plying in the southern and western parts of India, with the first nine A320s. The remaining 11 aircraft were added in the following year. During the time, GoAir arranged discussions with Airbus and Boeing, to purchase 20 to 40 brand new aircraft. The contract was done in the later half of 2005 and the deliveries were started in 2007.
The operations with the new aircraft were started on November 4, 2005. In July 2006, an order for 10 more aircraft from the Airbus A320 family was announced by GoAir. In mid-January 2007, the airline revealed that it would sell a large minority ownership position to assist it with finance, for its expansions. Moreover, the airline aimed to improve its chances for the sale and leaseback of additional A320 aircraft. On January 24, 2007, GoAir and airline reservations system provider Radixx International of Orlando, Florida, jointly announced the takeover of the airline's reservations and passenger functions by Radixx.
Over the years, GoAir has managed to mark its presence in the civil aviation industry of India. GoAir's route network spans prominent business and leisure destinations, across India. Currently, it covers as many as 13 destinations. These are Ahmedabad, Bangalore, Chennai, Cochin, Coimbatore, Delhi, Goa, Hyderabad, Jaipur, Jammu, Mumbai, Pune and Srinagar. Go Air operates with state-of-the-art Airbus A320-200 aircraft fleet. The airliners of GoAir come in four vibrant colors, including green, orange, blue and pink.
In order to strengthen its service in South India, GoAir announced the addition of new flights - from Bangalore to Delhi and return, and from Bangalore to Mumbai and return, in June 2009. The airline has already introduced a couple of new aircrafts in March and April 2009 as well as announced the induction of one brand new A320 aircraft in June 2009. With a view to increase passengers' convenience and keeping in mind their travel time, GoAir has introduced new flight timings for destinations including Ahmadabad, Delhi, Mumbai and Bangalore.