Trade Fairs or Trade shows have now become an integral part of the urban life style of Indian people. Gone are the days when these trade shows were generally based on Industrial goods or basically for the business class. Now a days the biggest trade shows and are organized for the middle income group and more towards household groups.
Indian trade have been legendary as this was the reason why so many
countries in the past tried to establish a trade route with India. Today
India have established itself in the commercial market of the world and
countries from far and wide find this as a great opportunity to benefit
from the continous boom in the Indian economy. Trade shows are organized
in every major city to encourage the locals as well as the multi
national companies to come and see the response of the Indian market
towards their products.
These trade shows and fairs are organized on different basis like the
yearly India International Trade Fair is organized for business class
and also for the household purchasing and the local people thus
benefitting both the business class and the local people. These Trade
fairs provide an incredible opportunity to the companies that operate on
the local level and also for the companies that operate on the
international level to get in touch with the real end consumers and to
understand the needs and also the demand of their product by the
consumers. On the other hand consumers can have a direct interface with
the new and cheap products in the markets and can also enjoy purchasing
and browsing through the new products in the market.
These trade shows presents a win win situation for both the consumers
and the companies. These trade shows and fairs are one of the best way
to expand and learn about the new business strategies and market
conditions of India.